Video Advertising Platform

Ad serving defines the service and technology placing advertisements on websites. Video Advertising Platform companies are providing software to advertisers and websites to serve ads, count them, select the ads that are going to make the advertiser or website most money, and will monitor the progress of various advertising campaigns. The purpose of ad server is to provide ads to users, managing the advertising space of a website, providing an independent tracking, and counting system for advertisers. Moreover, ad serving performs other different tasks, which helps to ascertain the Return of Investment for a certain website or advertiser. Ad serving could be locally run or by third party or remote d servers. Local ad servers are most commonly run by one publisher and serve ads to the domains of the publisher, enabling fine-grained creative, content control, and formatting by the publisher.

Why you will need an offer serving technology

Being an advertiser, there will be no better way of purchasing massive amounts of online ad display inventory as compared to directly from ad networks or publishers. There's more legwork involved than programmatic purchasing, and the rates of CPM could be high, but it's offset by the ability or reserving large amounts of inventory. When you are purchasing media in bulk, the necessity for a proper ad serving technology is quite essential as it pertains to controlling your ad operations. You might say that it is a most readily useful practice to make use of your personal ad server, more importantly if you're running a regular volume of ad campaigns.

To be able to understand why you will need your personal ad server, it is vital that you first know the way ad serving technology work. You may be wondering about if the publisher has ad server, why can you need to have your own. Knowing the causes can help you understand it further, and come to have the most effective out of your ad server.

1. Creative control – To provide an offer network or publisher your ad tags in order to run within their ad server will provide you with control over what ads are increasingly being served to which users, and how. With regards to the ad serving technology you are using and from an innovative perspective, you will have the ability to possess control on the format of your ads like running video ads, expandable ads, or text ads. Beyond control of the ad formats which are run, utilizing your own ad server gives you the ability of optimizing delivery of your ads too. Your ad server will have the ability to supply you with the convenience of split testing various ads and weight.
2. Accountability – To track your personal statistics of campaign is one of the most essential reason that you'll require to possess your personal ad serving technology. If you have been with us the advertising space online long enough, you come to appreciate that some discrepancy degree is inevitable. The percentages of mid-single digits are normal, although it can vary wildly in several cases. With different ad tags which are being served by plenty of ad servers in different locations all over the world, it's not surprising that reporting can become dissimilar to some degree. Without your personal ad server, you be determined by statistics about which to audit the reported results by the publisher.
3. Data ownership – One of many biggest arguments for utilizing your own ad serving technology is that you control and own all your campaign data.
4. Insights – Not utilizing your own ad server means you are at the mercy of the publisher in terms of the insights of mining campaign. The truth that reporting transparency is distinctive from one publisher to some other means you will undoubtedly be left with an incomplete picture. Using you possess ad server will offer you the best possible transparency in the performance of your campaigns, giving you insights that could not be visible otherwise. Through ad serving technology, you will have the ability to consider the geographic stats, hourly stats, placement stats, and creative stats, all on different levels, in order to determine what's and isn't working.
5. Data privacy – If the goal of your campaign may be the Return on Ad Space or ROAS, you'd almost certainly wish to track revenue. Nevertheless, you may not probably want the publishers to understand simply how much you profit on their ad inventory. Your own server will provide you with a discrete platform to track your performance metrics of your campaign confidentially.
6. Freshness of data – The publisher that reports practices are varying. Some will undoubtedly be reporting campaign results everyday, every week, even every month. Usually, this comes into play the shape of an email attachment. For a few advertisers, this type of delay is acceptable, for the marketers who optimize toward a powerful objective, this delay can mean wasted and costly ad serving technology.
7. Centralized management – With ad server, you can centralize the management of your campaigns throughout every one of the publishers you are working with. You may also aggregate all your campaign statistics in one database. The benefit of this process is invaluable, which will lead to the next reason of getting your personal Video Ads Platform.

Only you will have the ability to determine if an offer server would be the alternative for the business. For a small business just starting, and with limited budget, it can be more prudent to accomplish some testing all on your own before you employ an offer server. After all, ad servers demand a specific investment as it pertains to money and time.